Changing search habits see rising use of ChatGPT-style assistants and privacy-focused platforms like DuckDuckGo.
Image: OneLittleWeb
Google is reportedly seeing pressure on its traditional search traffic as user behaviour shifts toward AI-powered tools and alternative search engines, according to industry trends.
The rise of conversational AI platforms such as ChatGPT has changed how users look for information, with many preferring direct answers over link-based search results. At the same time, privacy-focused engines like DuckDuckGo continue to attract users concerned about data tracking and personalization.
Analysts say the shift reflects a broader transformation in how people access information online, where speed, summarisation, and privacy are increasingly valued over traditional search navigation.
Google now faces a dual challenge: adapting its search model to integrate AI-driven responses while retaining users who still rely on classic web search results. The evolving landscape suggests continued competition in how digital information is discovered and consumed.
