Partnership will bring Adobe’s AI-powered creative tools to users in Saudi Arabia, including Arabic prompt support.
Image: Adobe
Adobe and Saudi Arabia’s Humain have announced a $4 billion partnership aimed at expanding access to artificial intelligence and creative technology across the kingdom.
Under the agreement, Adobe will make a range of its AI-powered tools available to users in Saudi Arabia at no cost, while working with Humain to develop technology tailored to local needs.
The partnership will also introduce an Adobe-Humain image model capable of generating culturally relevant visuals from Arabic-language prompts, potentially making AI-powered creative tools more accessible to Arabic-speaking users.
The deal reflects Saudi Arabia’s broader push to establish itself as a major global centre for artificial intelligence and digital innovation as the kingdom invests heavily in emerging technologies.
