Honour highlights growing global recognition of Pakistani female qawwali artists.
Image: Minute Mirror
Sabri Sisters have been honoured with a feature on a Times Square billboard in New York, marking a significant moment of international recognition for the artists.
The display places the duo among a growing number of Pakistani musicians gaining global visibility, reflecting increasing appreciation for qawwali and South Asian devotional music on international platforms.
The recognition highlights the expanding reach of Pakistani female artists in traditionally male-dominated musical genres, showcasing their contribution to preserving and evolving the qawwali tradition.
The appearance on one of the world’s most iconic advertising spaces underscores the rising global interest in regional music and cultural heritage.
