Model-turned-entrepreneur says “my business failed, not me” as she embraces new leadership role.
Image: GNN
Model and entrepreneur Saheefa Jabbar Khattak has announced a new milestone in her professional journey, revealing that she has taken on the role of Chief Operating Officer (COO) at a new food chain venture.
Sharing the update on Instagram, Khattak posted a video of herself celebrating with her team outside the outlet, saying she continues to believe in herself despite previous setbacks in business.
“My business failed, not me,” she said, addressing both her supporters and critics who had questioned her following earlier controversies.
She also responded to those who had doubted her journey, stating she intends to turn criticism into motivation and continue building despite challenges. “Watch me build, watch me fail, watch me learn, watch me rebuild,” she wrote, adding that she is determined to keep moving forward regardless of setbacks.
Khattak further reflected on her non-traditional path, noting that she did not complete a formal degree or follow a conventional career route but is still focused on growth and leadership.
Her announcement received widespread attention on social media, with fans, friends, and brands congratulating her and praising her resilience.
