Pakistani entrepreneur and content creator Momin Ali Munshi has sparked discussion after praising actress Mahira Khan for her strategic approach to building her public image and personal brand during an appearance on Excuse Me with Ahmad Ali Butt.
Image: Geo News
During the conversation, Momin described Mahira Khan as highly intelligent and intentional in managing her public presence, saying her approach reflects strong “brand intelligence” rather than conventional PR tactics.
He said: “Mahira Khan I feel is very smart and strategic… I’m not talking about PR, but I genuinely feel Mahira Khan is a masterclass on how to build a brand. I’m saying this in a positive way, with no shade intended.”
Host Ahmad Ali Butt agreed with the remarks and added that Mahira has a strong understanding of public relations.
He said he once compared Mahira Khan to Fahad Mustafa in terms of influence but would now revise that view, stating that she understands PR “like no one else.”
The discussion has since drawn attention on social media, with users debating celebrity branding and image management in the entertainment industry.
